Digital Marketing

Core digital marketing principles with hands-on learning of tools and platforms.

Learn. Market. Grow.

The Digital Marketing Course at Zica Dilsukhnagar is designed for students, entrepreneurs, and professionals who want to master the art of online branding and digital business growth. From SEO to social media, advertising to analytics, this course equips you with the strategies and tools to succeed in today’s fast-paced digital world.

With practical training and real-time projects, you’ll gain the skills to build powerful digital campaigns that deliver measurable results.

Course Details

What You'll Learn

Module 1

Fundamentals of Digital Marketing

♦ Understanding online consumer behavior
♦ Traditional vs. digital marketing
♦ Marketing funnels & buyer personas

Module 2

Search Engine Optimization (SEO)

♦ On-page & off-page SEO
♦ Keyword research & competitor analysis
♦ Link-building strategies
♦ Technical SEO essentials

Module 3

Search Engine Marketing (SEM)

♦ Google Ads setup & optimization
♦ Pay-Per-Click (PPC) campaigns
♦ Display ads & remarketing strategies

Module 4

Social Media Marketing (SMM)

♦ Facebook, Instagram, LinkedIn, and Twitter campaigns
♦ Content strategy for social media
♦ Influencer marketing basics
♦ Paid social ads

Module 5

Content Marketing

♦ Blogging & article writing
♦ Video content strategy
♦ Storytelling for brands
♦ Content calendars & scheduling

Module 6

Email & Affiliate Marketing

♦ Building subscriber lists
♦ Email automation & segmentation
♦ Affiliate marketing networks

Module 7

Web Analytics & Tools

♦ Google Analytics setup & reports
♦ Conversion tracking
♦ A/B testing & campaign optimization

Module 8

Project Work

♦ Design and execute a full digital marketing campaign
♦ SEO + Ads + Social Media + Analytics
♦ Real-world evaluation with expert feedback

Course Highlights

Duration : 45 Days / 3 Months / 6 Months

Mode : Offline / Online

Deliverables: Course Certificate, Live Campaign Projects, Portfolio Assistance, Placement Assistance.

Tools : Google Ads, Google Analytics, SEMrush, Ahrefs, Facebook Ads Manager, Mailchimp, Canva